Social media provides a potent, powerful, and free way to promote your conference or meeting. Once you’ve decided to hire one of the many quality function rooms at The Playford Hotel in Adelaide, your marketing strategy is crucial to ensure a successful event. The first stage is booking a conference or meeting room at The Playford Hotel. Employ these six critical methods of making the most of social media to spread the word:
1. Gather Followers
If you haven’t already, create social media pages for your event on Facebook, Instagram, Twitter, and YouTube, adding your logo and customising the look to be consistent with your existing website and marketing materials. Add your social media account information to all “real world” marketing materials, including icons on emails, newsletters, and other correspondence.
2. Create Buzz
Focus on creating and sharing social media posts, tweets, and videos that will be ‘buzzworthy.’ The idea is to generate excitement about your event so current followers can spread the word, leading to more social media contacts and conference attendees.
3. Create a Unified Hash Tag
Create a hashtag specific to your conference or meeting before the start date to be used across all social media channels. Use it across all mediums, including digital images, speaker bios, printed marketing material, and your correspondence. An event-specific hashtag makes it easy for interested parties to find what you’re sharing and connect, further adding to the buzz of your event. Also, consider tagging The Playford Hotel to be linked to their Facebook page and seen by their followers.
This technology can allow you to display hashtags on screens throughout your presentation. Maybe you can use this facility to offer a prise to the attendee who says the best Twitter post, thereby offering an incentive to increase the amount of social media used during your conference. The Playford Hotel has gift voucher facilities available if clients wish to arrange a prise as an incentive for delegates.
4. Create a Highlight Reel
The Internet and social media have made it easier than ever to share photos and videos. Consider creating a “highlight reel” of the best still images and video clips from past events or the planning stages of your current one. If you have them, include video clips of popular speakers in action and testimonials from past attendees. A video promo is an excellent way to capture the energy of an upcoming event and create excitement and interest. Don’t forget to include a prominently displayed conference registration link.
5. Profile Your Speakers
Generate more interest and excitement for your conference or meeting by creating a photo or video clip post of each speaker to be sent out weeks before the event. If the speaker cannot provide a video clip, send out a still image of them along with a brief bio and one of their most memorable quotes or mottos. You can also do a group posting of all speakers with their names, titles, and claims to fame.
6. Add Value with Shareable Assets
If sharing links or content external to your conference, make sure they relate directly to the topic and add value to the viewer’s experience. Make it easy for your followers to spread the word by choosing the most relevant, valuable articles, photos, graphics, downloadable audio, video, blog posts, and timely news items. The Playford Hotel can help with your social media strategy using the AV equipment run by Staging Connections, our in-house AV experts.
Social media can be an effective and affordable marketing tool when promoting a conference or meeting. After you’ve booked your chosen conference room at The Playford Hotel, it’s time to spread the word. Use these six social media marketing tips to help create buzz and maximise the turnout at your event.
