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It’s from another world. Art Nouveau. It’s the name of an artistic movement that started in Europe around 1890 and lasted until 1910. It took on so many different characteristics in so many other places. And with some of the most famous designers of the era, like Antoni Gaudi in Barcelona, Joseff Hoffman in Vienna, and Carlo Bugatti in Italy, all had one belief: An interest in finding a new art vocabulary that could best express the modern world. These are some of the elements that are beautifully captured at The Playford.

So what was Art Nouveau? It was a world of artists, architects, and designers seeking more straightforward, organic designs that drew their references from the natural world. They incorporated graceful, organic themes into their work, and a new aesthetic was born: Art Nouveau. Infiltrating all levels of art and design, the movement’s proponents sought to bring the same care and vision to the so-called “low arts” of furniture, textile, Glass, ceramic, and metal design as they had to painting and architecture.

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Nature was a big inspiration for Art Nouveau. Not the pretty side of nature. More its vital organic force. Whiplash curves resemble overtaking things; iron support is cast in a stem or an outburst at the top. Another theme of Art Nouveau was local history, which looked to a familiar pre-industrial past for inspiration. Glass was a significant Art Nouveau medium. It conveyed the critical theme of metamorphosis, with surfaces treated as three-dimensional layers varying from opaque to translucent.

Art Nouveau and the related Arts and Crafts movement had become essential influences on architectural design. Cities worldwide began to see the distinctive lines and shapes of the Art Nouveau aesthetic appear in buildings. The Art Nouveau influence was pronounced in cities like Paris, Prague, Brussels, Barcelona, and Glasgow, where the movement had taken over art schools and imaginations.

luenc as Paris, the Art Nouveau movement is its name and boasts some of the most enduring examples of Art Nouveau architecture. The curving balconies, floral and vine-etched facades, and deep, striking color schemes we associate with Paris’ 16th arrondissement are the work of Art Nouveau designers. One in particular, Hector Guimard, was especially prominent in the movement. He was responsible for Castel Béranger, the Hôtel Mezzara, the gorgeous Metro stations, and Parisian treasures.

This beautiful style of art is what makes The Playford so unique. The aesthetic ‘whiplash’ lines and beautiful metalwork incorporate saturated colors and nature-inspired details. It’s all there at The Playford. You’ll see it when you pass through the doors and enter the foyer. And when you‘re relaxing with a quiet drink at The Playford Lounge Bar or enjoying a magnificent dinner at The Playford’s highly awarded restaurant.

This is Art Nouveau at its very finest. Come and experience it for yourself at The Playford. You won’t find a better example.

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