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Getting a strong response and turnout is the goal of every conference organizer. There are a number of things that can be done to increase the odds of this happening, ranging from the workshop structure to marketing to signing on with the best conference rooms in Adelaide at The Playford Hotel. Here are five tips for making your workshop a sell-out:


1. Choose a Focused Topic

While you might think a broad topic will appeal to more people than a more focused one, the opposite is actually true. A narrow and comprehensive focus will get a stronger response than a shallow, broad one. The workshop should focus on solving a common problem with a specific group, such as “Online Marketing for the Self-Employed” or “Assisting Health Care Providers in Improving Perioperative Care”.

2. Promote the Experience

One of the best ways to make a workshop stand out is by highlighting what sets it apart from other conferences. What will make your workshop a unique experience above all others? Be sure to highlight key speakers, the features and amenities of the conference venue, any unique food items being served and any included bonus activities. Promote the elements that will make this workshop special and memorable, not just the content.

3. Find Your Ideal Price Point

Your workshop should be priced fairly, but not too low. Workshops priced higher along with a specialised topic and unique additional perks are likely to get a stronger response than those priced at the lower end of the spectrum. There is a perceived value in pricing, and workshops priced at the higher end tend to be perceived more favourably that those that look like too much of a “bargain”.

At this stage it may be worth noting the importance of hiring conference facilities in a venue with the exceptional service and facilities on offer from The Playford Hotel. Your guests can indulge in world-class cuisine from The Playford Restaurant or perk themselves up with a delicious Vittoria coffee from The Playford Lounge Bar.

4. Create “Buzz” with a Preview Video

Another excellent way to get people excited about an event is to make a preview video with highlights from last year’s event and/or previews of what attendees can expect this year. The video can include testimonials from past attendees, clips from speakers and presenters and interviews with organizers highlighting what will make the conference a “can’t miss” event.

All of The Playford Hotel’s conference and meeting rooms are equipped with high-quality AV equipment so you can impress your attendees with your media presentations. The Playford Hotel also offers a full business centre and hi-speed Wi-Fi connection so you and your guests can stay in touch.

5. Offer a Clear, Valuable Takeaway

Potential attendees should also be shown what they will come away with from the event; for example, “after this workshop, small business owners will have all the tools they need to use social media to promote their businesses”. The workshop should focus on achieving the stated goal as efficiently as possible. Today’s workshop attendees aren’t as satisfied with just receiving more data; they want actionable information that gets them to a valuable goal. Make sure your workshop promises and provides this.

Every conference organizer wants their event to be a sell-out, and these five tips can help with accomplishing this. From choosing an ideal workshop focus and price point to hiring the best function rooms and event staff at The Playford Hotel, use these tips to attract quality attendees and make your workshop a memorable experience for all.

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