Welcome to The Playford, MGallery

Located in the heart of Adelaide’s cultural precinct, The Playford presents a contemporary take on the elegant Art Nouveau era depicted through its unique South Australian art, décor and bespoke customer service.
Spoil yourself with a stay at Australia’s most awarded boutique hotel while you explore all that Adelaide’s Art, cultural and entertainment precinct has to offer.

"I hope you enjoy your stay in Adelaide’s most awarded and iconic luxury boutique hotel. Experience local food and wine in an Art Nouveau setting unlike any other."
Steve Finlayson
Hotel General Manager

120 North Terrace, Adelaide SA
View the map | Explore our location

Rooms and Suites

The Playford, a member of the exclusive MGallery Hotel Collection, has a range of boutique accommodation providing the perfect blend of old world charm and modern day creature comforts. The hotel exudes a contemporary Art Nouveau feel with beautifully appointed guest rooms and suites, luxurious amenities and personalised services.

luma Restaurant and bar

Our award-winning team brings you Luma Restaurant and Bar. This is your destination location for coffee, cocktails, house made snacks, freshly baked patisseries, treats and more. A more substantial offering flows from the Restaurant showcasing locally-sourced European fare presented in a truly inspiring light.

Meetings and Events

The Playford, MGallery is the perfect location for your next event with a flexible range of function room alternatives.

Weddings at The Playford

Love is in the air at The Playford, MGallery, Adelaide’s most awarded luxury Wedding venue.

Discover ADELAIDE

Learn more about your surroundings, things to see and do while visiting Adelaide and staying at The Playford, your Adelaide luxury accommodation venue of choice.

💕 Love is in the air at Luma! 💕

Whether you're celebrating with your soulmate, your best mate, or simply indulging yourself, today is all about love, connection, and making unforgettable memories.

Tag your Valentine below and let them know how special they are! 🌹

✨ Need a last-minute date idea? There's always a seat for love at Luma—where elegance, flavour, and ambience create the perfect setting.

🎟️ Reserve your table: link in bio

#HappyValentinesDay #LumaRestaurant #LoveAtLuma #ValentinesDay2025
We think you should book your next stay at The Playford… and here’s why!

#clientlove #5stars
💕 Sweep your loved one off their feet this Valentine’s Day! Indulge in a romantic escape at The Playford, where luxury meets love.

❤️ Your Valentine’s Day package includes:
✨ Overnight accommodation in a beautifully appointed room or suite
🥂 Bottle of sparkling wine on arrival
🍫 Artisan chocolate selection
🍳 Complimentary breakfast for two at Luma
⏰ Late check out to keep the romance alive

Treat yourselves to an unforgettable experience!

📅 Available 14th - 15th February 2025
🎁 Surprise your Valentine and book today: https://theplayford.com.au/packages/ (Link in bio)

#ThePlayfordHotel #ValentinesGetaway #LuxuryEscape
Ready to make memories in Adelaide? 🎭🍷 From iconic festivals to vibrant markets, there’s something for everyone in SA this season!

Stay close to the action at The Playford—your perfect city base for an unforgettable experience.

🎥 Book your city escape now!

📍 Adelaide CBD
🔗 https://theplayford.com.au (Link in bio)

#ThePlayfordHotel #WhatsOnAdelaide #LuxuryGetaway #CityBreak
🎉 The heart of the action awaits! Adelaide’s event calendar is packed with incredible experiences—from festivals and food markets to world-class performances.

Why not make the most of it with a luxurious stay in the CBD? 🛏️ The Playford is the perfect base for your city adventure!
✨ Upcoming Highlights:

🎭 Adelaide Fringe Festival
🍷 Tasting Australia
🏏 Sporting events at Adelaide Oval
🎶 Outdoor concerts

🌟 Enjoy stylish accommodations, a stunning location, and a warm welcome back after a day of excitement.

📅 Book your stay and make your weekend unforgettable!
🔗 https://theplayford.com.au

#ThePlayfordHotel #AdelaideEvents #CityEscape #LuxuryStay #WhatsOnAdelaide
💕 Love is in the details. Celebrate Valentine’s Day in pure luxury at The Playford. 

🎁 Indulgent rooms, sparkling wine, and memories to last a lifetime.

🔗 Book your romantic escape now | Link in bio
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