About The Playford Hotel

The Playford hotel is an elegant, boutique 5 star hotel located on Adelaide’s vibrant North Terrace. We are an organic and continually evolving Art Nouveau property with an eclectic feel, individually appointed rooms and award-winning cuisine. Every guest at The Playford is treated to a truly luxurious experience unlike any other in Adelaide.

Accor’s MGallery by Sofitel

MGallery by Sofitel is an intimate collection of individual boutique hotels, each with its own unique name, personality and story. The collection as a whole plays an important role in the Sofitel brand universe and are purveyors of a cultural, artistic and gastronomic heritage with modern sensitivity and elegance. From Bangkok to Biarritz, Naples, Oran, or Adelaide, Buenos Aires, Carcassonne, each hotel is a revelation that excites the heart and mind of every guest.


AAA five-star accommodation

The Playford is more than just a standard hotel offering. Providing the perfect blend of classical style and contemporary luxury, a unique Art Nouveau ambience flows through each of the 182 beautifully appointed rooms. From the sweeping grand staircase to the gold leaf walls, the first floor function room setting offers the perfect backdrop for accommodation as well as fairytale weddings and unforgettable events.


The Playford history

The site of today’s Playford hotel was once home to Rupert Murdoch and his Adelaide newspaper ‘The News’. The original building was demolished in 1997. Then, with the vision of rebuilding a hotel that would complement the surrounding streetscape and become Australia’s first genuine Arts hotel, The Playford hotel was conceptualised. It immediately took pride of place as a jewel of Adelaide.

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When the hotel opened its doors in 1998, the Sparr family paid tribute to Adelaide’s progressive history by sharing its name with the state’s former premier, Sir Thomas Playford. During his term as premier between 1938 and 1965, Sir Playford oversaw major population and economic gains that contributed to the flourishing city that Adelaide is to this day.

The former premier’s progressive approach is reflected within the walls of The Playford Adelaide, which brings together the best of Adelaide’s assets, such as artworks from local artists and a menu bursting with local produce.

Today, The Playford hotel stands on one of Adelaide’s most beautiful and cultural tree-lined boulevards. It is within walking distance of major tourist attractions including the redeveloped Adelaide Oval, shopping precincts, restaurants, Adelaide Convention Centre, the new Royal Adelaide Hospital and leading educational institutions. Its location cements the hotel as the premier location to sample and explore all that the city has to offer.

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Art Nouveau movement

It was the city of love itself that gave the Art Nouveau movement its name. Paris boasts some of the most enduring examples of Art Nouveau architecture ever displayed. The curving balconies, vine-etched facades and deep, striking colour schemes, which we associate with Paris’ 16th arrondissement, are the work of Art Nouveau designers. One in particular, Hector Guimard, was especially prominent in the movement. He was responsible for Castel Béranger, the Hôtel Mezzara and the gorgeous Metro stations that continue to be heralded as Parisian treasures.

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This beautiful style of art is what makes The Playford so beautifully unique. The aesthetic ‘whiplash’ lines and beautiful metalwork incorporate saturated colours and detail inspired by nature. Its all here at The Playford — from the moment you pass through the grand doors and enter the lobby; when you‘re relaxing with a quiet drink at The Playford Lounge Bar; or enjoying an exquisite dinner at highly awarded Playford Restaurant.

What would an arts hotel be without the celebration of painted works? The Playford has have been expertly adorned with the unique and wonderful works of talented South Australian artists such as Jeremy Herbert, David Bromley, Gray Hawke, Ashley Manley, Julie Strawinsky and Chris O’Brien to name but a few. As with each MGallery by Sofitel hotel which is inspired by an ancient or contemporary story, all visitors are invited to experience this story through their stay. We look forward to sharing some of our unique touches with you.

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Awards and recognition

We are proud to be recognised as a leading luxury hotel in South Australia. Our recent awards include:

  • 2018 “Best Luxury Accommodation” at the South Australian Tourism Awards
  • 2018 “Hall of Fame – Best Luxury Accommodation” at the South Australian Tourism Awards
  • 2018 “Best Deluxe Accommodation” at the AHA South Australian Awards
  • 2020 “Chef of the Year (Kevin Martel)” at the AHA Hotel Industry Awards for Excellence
  • Gold accreditation in PLANET21 sustainable development program.

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Indulge in the luxury of our elegant rooms and suites while you explore all that the Adelaide’s arts, cultural and entertainment precinct has to offer. The Playford offers the perfect blend of old world charm and modern day creature comforts, exuding a warm Art Nouveau feel with beautifully appointed guest rooms and suites, luxurious amenities and quality services.

Experience the ultimate in elite accommodation with a stay in our unique, New York style loft suites, offering luxurious split-level living. If you’re seeking a relaxing and romantic weekend away, our studio spa suite complete with a walk-in marble ensuite is the ultimate location. Wishing to stay a little longer than the weekend?

Enjoy the enhanced amenities, furnishings and a generous living area in one of our Deluxe Guest Rooms. Whenever you choose to stay with us at the best luxury hotel in Adelaide, you are guaranteed to experience the exceptional service that is synonymous with the MGallery by Sofitel reputation.

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Our Environmental commitment

The Playford hotel follows Charter 21, Accor Hotels’ Environment Charter introduced in 2005. Charter 21 recognises that a hotel’s daily operations have an impact on the environment and recommends 65 specific actions aimed at better sustainability in the areas of management, energy, water, waste and products. At The Playford, we aim to eliminate or at least minimise the potentially harmful effects of our activities and operations wherever and whenever possible.  As a luxury MGallery by Sofitel property, we fully understand our responsibility to be eco-friendly at all levels of the business.

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We aim to protect the health and safety of our staff and customers by balancing water, energy, and product use, while maintaining a safe and hygienic environment for all. All hotel waste must be disposed of in accordance with relevant legislation. We continually ensure the regular maintenance and repair of the building fabric and guarantee the routine operation and maintenance of building services.

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Accor Live Limitless

As a member of the prestigious Accor MGallery by Sofitel collection of luxury boutique hotels, ALL Members can enjoy and use membership benefits when visiting us at The Playford. ALL allows you preview access to private sales, to enjoy exclusive rates 48 hours before everyone else, twice a year you can prepare your fast check-in the day before you arrive at The Playford, then simply drop off your key for a speedy departure, and receive your invoice by email. From Gold status, subject to availability on arrival, you can enjoy an upgrade to best room in the next category up. You can also use your points to enjoy a free night’s stay at any time of the year.

As the best luxury hotel in Adelaide, The Playford can accommodate any request you may have. We look forward to seeing you soon.


113 North Terrace in 1969 News Limited
Main entrance of The News Limited Building located at 113-114 North Terrace. Now the EDS building.

Bill Sparr of The Playford Hotel
Bill Sparr, founder of the Sparr Group and The Playford Hotel.

Hotel as Radisson Playford, Adelaide
The property first opened as The Radisson Playford.

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